The Winpot Story
Winpot, a Mexican online gambling operator founded in 2022, has achieved extraordinary sportsbook growth after partnering with B2B provider Altenar. The company, which launched commercially in September 2022, operates exclusively in Mexico and has grown to more than 4.5 million registered users — positioning itself as a locally focused, technology-driven operator in one of Latin America's largest gambling markets.
While Winpot's business was initially built on casino products, sports betting quickly became a strategic growth area. The company recognised that a comprehensive gambling offering requires both verticals — casino drives retention and average revenue per user, while sports betting drives customer acquisition and engagement during major sporting events.
- Founded — 2022, commercial launch in September
- Market — Mexico exclusively
- Registered users — more than 4.5 million
- Partnership with Altenar — began in 2023
- Positioning — locally focused, technology-driven
The Challenge Before Altenar
Before partnering with Altenar, Winpot worked with another B2B sportsbook provider. The relationship was not delivering the results Winpot needed to compete effectively in the Mexican market. The main challenges were:
- Trading quality — the previous provider's odds and pricing were not competitive enough to attract and retain sports bettors
- Pricing and margins — poor pricing efficiency meant Winpot was either offering uncompetitive odds to players or accepting margins that were too thin to sustain the business
- Limited sports and market coverage — the previous provider did not offer the depth of markets that Mexican players expected, particularly for local sports and leagues
- Lack of localisation — the product was not tailored to the preferences of Mexican bettors, who have specific expectations around sports coverage, betting options, and user experience
These constraints made it difficult for Winpot to grow its sportsbook vertical. The company needed a partner that could improve trading performance, expand market depth, and deliver a more localised player experience — and Altenar was selected to fill that role.
The Altenar Solution
Altenar provided a comprehensive sportsbook solution focused on three key pillars: flexibility, localisation, and operational control. The solution included:
- Advanced widget-based front end — allowing Winpot to customise the sportsbook interface to match its brand identity and user preferences
- Reward campaigns and boosted odds — promotional tools integrated directly into the sportsbook, enabling Winpot to run targeted campaigns without third-party tools
- Tipster Manager — a feature that allows players to follow tipsters and copy their bets, increasing engagement and bet frequency
- Localised sports content — sports and markets specifically tailored to the Mexican market, including local leagues and events that the previous provider did not cover
- Custom trading and risk limits — Winpot retains control over its risk management, setting custom limits and parameters that match its risk appetite
- Front-end adjustments and branded widgets — the sportsbook looks and feels like a Winpot product, not a white-label template
- Improved margins and streaming integration — better pricing efficiency combined with live streaming capabilities that keep players engaged during in-play betting
- 24/7 trading and risk support — round-the-clock support ensures that the sportsbook operates smoothly across all time zones and sporting events
Explosive Growth Results
The results of the Altenar partnership have been remarkable. Comparing 2025 to 2023 — the first full year of the partnership — the growth metrics are extraordinary:
| Metric | 2025 vs 2023 |
|---|---|
| Turnover | +672% |
| GGR | +818% |
The growth has continued into 2026, with H1 2026 vs H1 2025 showing sustained momentum:
| Metric | H1 2026 vs H1 2025 |
|---|---|
| Turnover | +186% |
| Number of bets | +206% |
| Unique sportsbook users | +251% |
| Bet Builder usage | +50% |
Crucially, this was not growth driven by a single event or promotion. Winpot expanded its audience, increased betting activity per user, and deepened engagement across its sportsbook product. The Bet Builder usage increase of 50% is particularly significant — it indicates that players are not just placing more bets but are engaging more deeply with the product by creating custom bets.
The Mexican Market Opportunity
Winpot's growth reflects the broader opportunity in the Mexican online gambling market. Mexico has a population of over 130 million, a deep sports culture centred on football and boxing, and a rapidly growing digital payments infrastructure. The regulatory framework, while not as developed as Brazil's, provides a licensing pathway for operators committed to compliance.
For B2B providers like Altenar, Mexico represents a strategic market where localised content and flexible technology can create significant competitive advantages. Operators that simply export a generic product — without adapting to local sports preferences, payment methods, and user expectations — struggle to gain traction. Winpot's success demonstrates the value of a localised approach.
Lessons for the Broader Market
The Winpot-Altenar case study offers several lessons for the broader iGaming industry:
- Localisation matters — a sportsbook that reflects local sports culture and preferences outperforms a generic global product
- Trading quality drives growth — competitive odds and efficient pricing are fundamental to attracting and retaining sports bettors
- Flexibility enables differentiation — operators that can customise their sportsbook interface and features create stronger brand identity
- Integrated promotional tools — built-in reward campaigns and boosted odds reduce reliance on third-party marketing tools
Platforms like https://spinpanda.co.uk/ similarly recognise that localisation and product flexibility are key to competing in diverse markets. By offering customisable experiences, localised content, and integrated promotional tools, operators can build sportsbook products that resonate with local audiences rather than imposing a one-size-fits-all solution.
Source: G&M News
